Create a vision to support change
The vision document articulates a vision for the enterprise, business, customer or employee. It is the cornerstone for defining future state experience and business initiatives and engages the organisation through a clearly and succinctly defined proposition, supported by goals, principles, guidelines, and initiatives. The Vision on a Page© defines the primary value proposition, and links the
proposition to a tangible representation - such as a product, service, channel or business model innovation. You can use a Future State Vision to tangibly illustrate and simply communicate a desired future, support a business case, gain funding, align cross-functional teams, and help business units plan, measure and track their success.
Why work with CXCO?
- We help you clearly visualise the direction of the business.
- Our Vision on a Page© succinctly articulates the promise and the impact to the business.
- We help you engage employees and enable them to deliver on the strategic goals and direction.
- Our Vision on a Page© helps the business to stay on track by having a visual reminder of the strategy and direction.
- We help you align cross-functional business units by visualising activities they need to accomplish together.
How can a future state vision be used?
- To tangibly illustrate a desired future to support a business case and gain funding.
- To clearly and simply communicate a direction and outcomes to all levels of the business.
- To align cross-functional teams and unify communications across the business.
- To help business units plan, measure and track supporting initiatives and their success.
What are the different types?
Business vision:
The Business vision is an articulation of why the business exists, what the business stands for, and what the business aspires to become, to achieve, and to create over the next 5+ years. The business vision is used to guide decisions within the business, inform the creation of the strategic goals, and serves as a visual reminder of the vision and direction of the business.
Customer vision:
The Customer vision is an articulation of the promise the business makes to the customer and indicates how the business intends to achieve the promise over the next 12-18 months. The Customer Vision is a key document to guide decisions on the future state customer experiences and inform project scoping, shaping, planning, and implementation.
Employee vision:
The Employee vision is an articulation of the promise the business makes to the employee and indicates how the business intends to achieve the promise over the next 12-18 months. The Employee Vision is a key document to guide decisions on the future state employee experience and inform organisational decisions related to process, structure, people, systems and structure.
Case studies
Health care future state design
Design the future state customer experience of a Health insurance transformation program.
Digital legal experience
Research and design of a future state digital online court and e-filing user experience.
Collaboration platform design
Facilitating the research, insights and design of a financial institution's collaboration platform.